Melania Trump has unveiled her anti-bullying / cyberbullying initiative and has, ironically, opened herself up to a whole load of mocking as a result.
Firstly, let’s brush over the fact that her husband seems to spend much of his day sending out social media messages attacking others and get down to the obvious problem here – the name.
‘Be Best’ just doesn’t sound right – like, shouldn’t there be a ‘the’ in the middle there somewhere?
So, what are the major issues that Melania feels needs addressing?
She revealed the main three issues to tackle are ‘well-being’ (OK), ‘social media use’ (fair enough) and ‘opioid abuse’ (You what? Really? For kids? And why opioids in particular?)…
WATCH: First Lady Melania Trump unveils "Be Best" campaign for children, says it will focus on addressing well-being, social media use and opioid abuse pic.twitter.com/GYEMWlbcss
— NBC News (@NBCNews) May 7, 2018
We’d like to know exactly where Melania got her data from for those to be her most pressing issues – and we’re not alone…
Melania's kid-friendly BE BEST campaign lists "opioid abuse" alongside "social media" and "well-being" as being one of its main pillars. I honestly thought y'all were joking. pic.twitter.com/V8V03ZEsdL
— Scott Wampler™ (@ScottWamplerBMD) May 7, 2018
And of course, there is the ‘Be Best’ name itself…
“Be best” sounds like an entire campaign based on an autocorrect error
— Aparna Nancherla (@aparnapkin) May 7, 2018
Oh, and that logo?
The "Be Best" logo font is the new Comic Sans pic.twitter.com/trpl9uN4Ml
— Sophie Vershbow (@svershbow) May 7, 2018
Maybe Melania should have looked for someone who could ‘Be Best’ at coming up with slogans, graphic design and, well, initiatives in general?