“Here comes the brand new flava in ya ear Time for new flava in ya ear I’m kicking new flava in ya ear Mack’s a brand new flava in ya ear Here comes the brand new flava in ya ear” – Craig Mack
Bad Boy Records’ founding rapper, Craig Mack has died, aged just 46. The rapper, best known for his hit single, ‘Flava In Ya Ear,’ reportedly died of heart failure at his Walterboro, South Carolina home. His death was confirmed by Mack’s former producer Alvin Toney.
Mack’s big break came with the release of the ‘Flava In Ya Ear’ single (and remix) from his Bad Boy debut album, ‘Project: Funk Da World.’
However, this wasn’t actually his first appearance on record, as he previously appeared, as MC EZ, alongside DJ Troup, on the Fresh Records 12″ ‘Just Rhymin’ b/w ‘Get Retarded.’
However, Mack’s career would soon fade as Bad Boy Records (read: Puffy) decided to focus on The Notorious BIG.
Mack’s second album, ‘Operation Get Down’ failed to hit the heights of his debut and Mack ended up becoming a minister in South Carolina.