There was a time Yahoo was one of the biggest players in the tech game, long before Google. As with anything, evolution has to happen, it seems that Yahoo just did not evolve enough, and was eventually dethroned by the more hip and innovative Google. Fast forwarding to 2016, Yahoo, which was once worth almost $125 billion dollars, is now being acquired by communications giant, Verizon, for a ‘measly’ $4.8 billion.
With Verizon’s $4.8 billion acquisition of Yahoo, the telecommunications giant hopes to pair it with fellow Web portal pioneer AOL to create a new mobile and online powerhouse.
Verizon will acquire Yahoo’s operating business, which includes advertising technology and popular online content such as Yahoo Sports, Yahoo Finance and Tumblr. Also included in the deal: the Yahoo brand and real estate attached to the core business including Yahoo’s Sunnyvale, Calif. headquarters, the company announced Monday.
By pairing Yahoo with AOL, which Verizon bought in May 2015 for $4.4 billion, Verizon’s resulting Net media unit could represent a more competitive option for digital advertisers after Google and Facebook.
“For advertisers, it creates a third platform of scale,” said SunTrust Robinson Humphrey Internet equity analyst Robert Peck. “Right now, you only have two of them, which are Google and Facebook. Advertisers are looking for another platform of scale that can reach mass audiences and this creates that.” Source
It is an end of an era. Now, can we please retire all of those spam-filled email addresses that no one uses anymore (Well, except for the older generation, who no matter how many times their accounts are hacked, they still hold on to their Yahoo accounts).