Mark Zuckerberg’s Taking No Prisoners, Huh? Did Instagram Rip Off Snapchat’s Signature Feature To Keep People On Their App Longer?

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Money talks and B.S. walks, seriously. It is a dirty game in the tech business, trust us, we know all about it, having a few tech innovations ripped right from under us too. Well, looks like the ‘bigger’ and ‘stronger’ Instagram (backed by Facebook money), has seemingly ‘ripped’ off one of Snapchat’s most prized possessions and signature feature ‘stories.’ While Instagram’s CEO, Kevin Systrom has admitted that Snapchat deserves all of the credit for the innovation (that is mighty nice of him), was it right for them to do this – is it a greedy move to make people spend more time on Instagram than on Snapchat?

In a bold expansion designed to capture more of users’ everyday photos and videos, Instagram today introduced “stories,” a secondary feed of ephemeral content that is available for only 24 hours from the time of posting. The feature is nearly identical to the central feed in Snapchat, which is also called stories and which helped supercharge the company’s growth rate after it was introduced in 2013. Encouraging users to post more frequently — and more candidly — about their lives, Instagram’s introduction of stories could fundamentally change the nature of an app that has 300 million daily users.

Stories, which rolls out today on Android and iOS, places a new row of circular avatars at the top of your Instagram feed. Each bubble represents an account that you follow on Instagram, and contains every photo and video clip (up to 10 seconds) that they’ve posted to their stories feed within the past day. (The avatars are displayed according to an algorithm that attempts to show your favorite accounts first.) Tap a bubble and their story will open in full screen, advancing automatically with a slick rotating cube effect. Unlike Snapchat, you can tap on the left-hand side of the screen to rewind the feed back to an earlier post. Via Verge

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Check out Instagram’s roll out of stories via their official blog.

Photo credit: Instagram and Tech Crunch

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