Your DNA could be the key to finding your perfect pint of beer – and London’s meantime brewery are willing to make it for you – for a price!
Meantime brewmaster, Ciaran Giblin used himself to test a theory that your DNA could be used to find your taste preferences which could then be used to make your perfect beer – although the service will cost you £25,000 ($31,704)!
A cheek swab is used to collect your DNA which is then sent off for analysis by a personal genetics company called 23andMe. This information is then used to find if there is a preference for certain tastes – such as sweetness or bitterness.
Mr Giblin explained:
Once your hereditary taste preferences have been found, you get a personal consultation with Meantime’s brewmaster so you can add your input. You can even help out with brewing your own personal beer!
Once brewed, customers can name their beer and are given a minimum of 12 hectolitres of the brew (equivalent to over 2,000 pints! If you want to spend a bit more money you can even get Meantime to poured in their personal tasting rooms and have barrels of it sent to your local pub. Plus, you can even order a set of personalized pint glasses with an option to have the glass molded to fit your hand!
Now that’s what we call the personal touch!
Join our list
Subscribe to our mailing list and get interesting stuff and updates to your email inbox.