Google Gearing Up To Rival Uber/Lyft In A Big Way

nav


Google is like the Walmart of tech (some may call them a monopoly just like Walmart) – they want to do it all, and we believe they will.

Google is expanding its ride-sharing service poised to compete with Uber (a company they are investors in because they are now part of Alphabet) and all other companies in that category. Its service will be available through the company’s Waze navigation app, and would work as a digital carpooling platform, linking people looking to secure a ride with drivers who are going in the same direction.

Why will Google be a threat to the likes of Uber and Lyft? Mainly due in part to the fact that Google is already making a killing from its profitable advertising platform, therefore, they will not have to take a piece of the driver’s revenue just yet.

The company has been testing the service on a small scale, but is now ready to expand it more broadly across San Francisco, the Journal reports.

(Uber, meanwhile, is spending heavily on driver subsidies.) The fares, meanwhile, will be modest, meaning Google’s service might nab would-be Uber passengers, but it isn’t likely to attract professional drivers to switch over.

The situation has left the two companies in an awkward place. Google, now part of Alphabet, remains an investor in Uber. And Uber CEO Travis Kalanick offered a polite statement on Drummond’s departure, saying that he looks “forward to continued cooperation and partnership.” Yet the firms are challenging one another to shape the future of transportation and logistics, lucrative fields that hold the promise of great riches for the victors. This particular battle is just getting started. But, not unlike the war between Google and Apple over smartphone software, it’s bound to have some very interesting results.

And Uber CEO Travis Kalanick offered a polite statement on Drummond’s departure, saying that he looks “forward to continued cooperation and partnership.” Yet the firms are challenging one another to shape the future of transportation and logistics, lucrative fields that hold the promise of great riches for the victors. This particular battle is just getting started. But, not unlike the war between Google and Apple over smartphone software, it’s bound to have some very interesting results.

Source

Well, we shall see how this pans out. Let’s just say, we hope Uber can withstand the pressure from the Goliath tech giant.

What do you think?

170 points
Upvote Downvote

Total votes: 0

Upvotes: 0

Upvotes percentage: 0.000000%

Downvotes: 0

Downvotes percentage: 0.000000%

Leave a Reply

Loading…

Selena Gomez Is Taking A Break From Showbiz To Focus On Physical & Mental Health Issues

Chris Brown Released On $250,000 Bail After Reported Standoff With Police; Fellow R&B Singer, Ray J Comes To His Defense Via Video