You may associate Jay-Z with being the business mind in the family, but his superstar wife, Beyoncé has shown that she knows a thing or two about striking a deal too! Bey and her Parkwood Entertainment management company have invested $150,000 in an app called Sidestep.
Showing that Beyoncé knows to invest where her knowledge lies, Sidestep works to allow fans to buy concert merchandise and skip the lines to pick it up at the show – or even have the items delivered to your home!
In fact, Bey has been using the tech start-up on her own Formation World Tour!
This latest investment joins Beyoncé’s other investments including the watermelon beverage company WTRMLN WTR, the vegan food company 22 Day Nutrition, and is a stakeholder in the Tidal streaming service.
For their part, Sidestep have also been looking for other investors – including Jared Leto and Lady Gaga’s former manager Troy Carter.
Photo Credit: Hyperbae
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