is based out of Philadelphia, PA, in the U.S., and is one of many sites under the Grind Mode Media, LLC umbrella. 

The website was founded by Chicago native and Penn State University alumna, Kenyetta ‘Native’ McKinney, M.A. (LinkedIn Profile), a former print and traditional media journalist, tech ‘geek,’ website developer/designer, publicist & early adopter of social media and blogging – since 2003. It is run by a global, well versed in a wide range of subject matters (ranging from hip-hop to politics) and diverse team of writers/contributors. 

The editorial team is led by lead editorial director, Tom ‘Slim’ Clover, an honors Leeds University graduate from Cambridge, England, writer, DJ, and historian. They have put ‘stuffy’ reporting on the back burner (unless a story calls for it from time-to-time), to bring you a fresh perspective on an assortment of topics. They will leave that to the CNN’s of the world.

Vanessa Reyes has over a decade of marketing and social media expertise and serves as’s marketing, curation, and social media manager.

At they consider themselves to be a breath of fresh air, and have vowed to save their readers from boredom by providing some of the most electrifying viral and lit stories on the Internet – freaking awesome content! They are here to inform, inspire, make you smile and bring cultivation and happiness to the lives of others through their lively platform. Get the latest trending stories, listicles, quizzes/polls, funny/viral videos, memes/gifs, news (yes, they tackle real-life issues, too), plus so much more…You will not be bored or disappointed!

What makes different is that they keep their ear to both real-life and Internet ‘streets,’ therefore they are compiling content that the readers have actually chosen (whether it is from their participation on social media, forums, other blogs/sites, events, gatherings, they are always around ‘listening’) and want to read, and not what they chose for you to read. While also giving you a say in the content that is featured by also allowing readers to create and tell their own viral stories!

Throughout their lengthy time span on the Internet – through other projects (since 2000), they have been innovators in Internet radio (long before podcasts), digital flip-page magazines (long before flip page turning software – they had software built from scratch because there were no viable page turning software or sites at the time), and social networking sites – long before any of these things were ever popular.  They believe that, a site that is more of a community about the people, will be one of their most refreshing and enjoyable works to date. They have interviewed many celebrities and public figures throughout the years on some of their past platforms, but believe that the most gratifying works are those that can serve and enlighten people while brightening their days, and that is what they intend to do with They have done ‘hardcore’ news before, and look to just be free on, with a variety of content provided on the website for all (it is something for everyone!).

In addition to receiving pitches, story ideas and press releases,’s editorial team scours the Internet to provide you with some of the latest, trending and curated content so you will not have to do it. They say what people are probably thinking, but could not say, as they infuse their unique commentary into most of their curated content. While also giving you some of the best originally written pieces in their array of categories.

Now that they have told you a bit about themselves, why don’t you tell them a bit about you, by creating your story on today? Be ‘LIT’ together!

Check out their FAQ for more information!